Curate vs. Create

The increasing popularity of the word curate prompted me to look the word up. In doing so I found the following definition: v. select, organize, and look after the items in (a collection or exhibition)

Could it be that the word's newfound prevalence reflects a cultural shift towards our habits of organizing and sharing our lives via photos, music, you name it? Are we increasingly aware of our roles as content specialists of our day-to-day realities?

What percentage of your time is spent curating? Compare that to the time you spend creating. Which do you spend more time doing?