Being in the know is a tasty thing.
During SXSWi Cupcake Camp founder Ariel Waldman tweeted locations for cupcake giveaways delighting festival attendees. Waldman partnered with Austin's Sugar Mama's Bakeshop to realize her cupcake experiment . Beyond the appreciation of fans, the effort also garnered the attention of cnet news and Reuters, who used Sugar Mama's Bakeshop + Mighty Leaf tweet-up as an example of how small business are generating fans by offering shared experiences.
Why the long line?
The L.A. based Kogi Korean BBQ has over 12,000 people listening for their next location on twitter. As recently reported by springwise and NPR, tweeted locations are met with long lines eager to pay a couple of dollars for tasty tacos. A festive atmosphere and the allure of a shared experience certainly add to the appeal of the affordable cuisine.
The rise of location based social networks such as brightkite , services like shizzow and mobile applications extend the possibilities of impromptu events. Curious to see what comes next? Me too.
photo by Vincent Diamante / Sklathill