A focus on design, clear understanding of personality, and utilization of social communication tools add up to a yummy brand.
Sky Yeager, designer for Swobo, foretold the rising appeal of city bikes. She has laid claim to the segment by offering form + functional rides that are influencing the industry–note the debut of the district from Trek.
Swobo's user-friendly and graphically fluent website covers the details in an interesting way.
Community is promoted at their blog How to avoid the bummer life. User contributions are encouraged but it is Stevil Kineval who gives voice to the brand, sharing stories and you tube links providing cues as to what it's all about.
Yes, I'm bike-curious, name another brand that makes themselves knowable.